1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. Their contact details can be found in the section “Information on the responsible body” in this privacy policy.
How do we collect your data?
Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.
What do we use your data for?
Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time with regard to this and other questions concerning data protection.
Analytics tools and third-party tools
When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.
Detailed information about these analytics programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
External hosting
This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website access data, and other data generated via a website.
External hosting is used for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
Our hosting provider(s) will only process your data to the extent necessary to fulfill its contractual obligations and will follow our instructions regarding this data.
We use the following hosting provider(s):
C-Rown Dienstleistungsgesellschaft mbH
Rothenburger Str. 451, 90431 Nürnberg
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
3. General information and mandatory disclosures
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Note regarding the responsible body
The responsible body for data processing on this website is:
Mars Holding GmbH
Rothenburger Str. 451, 90431 Nürnberg
Telephone: 0911 – 434 5 640
Email: datenschutz@mars-holding.com
The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Storage duration
Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.
General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data pursuant to Article 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Article 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing additionally takes place on the basis of Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG). You can withdraw your consent at any time. If your data is required for the performance of a contract or for taking steps prior to entering into a contract, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation, on the basis of Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the applicable legal bases in each individual case is provided in the following paragraphs of this privacy policy.
Note regarding data transfers to third countries that do not offer adequate data protection and transfers to US companies that are not DPF-certified.
We use, among other things, tools from companies based in third countries with inadequate data protection laws, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. Please note that a level of data protection comparable to that of the EU cannot be guaranteed in third countries with inadequate data protection laws.
Please note that the USA, as a safe third country, generally offers a level of data protection comparable to that of the EU. Data transfers to the USA are therefore permitted if the recipient is certified under the EU-US Data Privacy Framework (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including data recipients, can be found in this privacy policy.
Recipients of personal data
As part of our business activities, we collaborate with various external parties. This sometimes requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using data processors, we only transfer our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Revocation of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.
Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)
If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you; this also applies to profiling based on these provisions. The specific legal basis for each processing operation can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
Right to data portability
You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.
Information, correction and deletion
Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
- If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
SSL or TLS encryption
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol in your browser’s address bar.
When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.
Objection to advertising emails
The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.
4. Data collection on this website
Cookies
Our website uses so-called “cookies.” Cookies are small data packets and do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.
Cookies that are necessary for carrying out electronic communication, for providing certain functions you have requested (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) (necessary cookies) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) GDPR and Section 25(1) TTDSG); this consent can be revoked at any time.
You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.
You can find information about which cookies and services are used on this website in this privacy policy.
Consent with Usercentrics
This website uses Usercentrics’ consent technology to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter referred to as “Usercentrics”).
When you visit our website, the following personal data will be transferred to Usercentrics:
- Your consent(s) or the withdrawal of your consent(s)
- Your IP address
- Information about your browser
- Information about your device
- Time of your visit to the website
Furthermore, Usercentrics stores a cookie in your browser to associate your given consents or their revocation with you. The data collected in this way is stored until you request its deletion, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.
Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Article 6(1)(c) GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Contact form
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.
Inquiries via email, telephone or fax
When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.
The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.
Communication via WhatsApp
We use the instant messaging service WhatsApp, among others, to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication is end-to-end encrypted (peer-to-peer), preventing WhatsApp or other third parties from accessing the content of the communication. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and time). We would also like to point out that, according to WhatsApp, it shares its users’ personal data with its US-based parent company, Meta. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy .
The use of WhatsApp is based on our legitimate interest in communicating with customers, prospective customers, and other business and contractual partners as quickly and effectively as possible (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of this consent; this consent can be revoked at any time with effect for the future.
The content of communications exchanged between you and us on WhatsApp will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt00000011sfnAAA&status=Active
We use WhatsApp in the “WhatsApp Business” version.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here : https://www.whatsapp.com/legal/business-data-transfer-addendum
We have configured our WhatsApp accounts so that there is no automatic data synchronization with the address book on the smartphones in use.
We have concluded a data processing agreement (DPA) with the above-mentioned provider.
5. Analytics tools and advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s origin. This data is aggregated into a user ID and assigned to the respective device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse movements, scrolling, and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies for data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a Google server in the USA.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .
For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
Order processing
We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com ).
Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse movements, scrolling, and clicks, among other things. Hotjar can also determine how long you hover your mouse over a specific area. From this information, Hotjar creates heatmaps that show which areas of the website are most frequently viewed by visitors.
Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).
Furthermore, Hotjar allows you to collect direct feedback from website visitors. This feature helps improve the website operator’s online offerings.
Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).
Where consent has been obtained, the aforementioned service is used exclusively on the basis of Article 6(1)(a) GDPR and Section 25 TTDSG. This consent can be revoked at any time. Where no consent has been obtained, this service is used on the basis of Article 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
Disabling Hotjar
If you wish to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be deactivated separately for each browser and each device.
For more information about Hotjar and the data it collects, please see Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/ .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, advertising audiences created with Google Ads Remarketing can be linked to Google’s cross-device features. This allows interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/ .
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
Further information and the data protection regulations can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Target group formation with customer matching
To create target audiences, we use, among other things, the customer matching feature of Google Ads Remarketing. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognize whether a user has performed certain actions. For example, we can analyze which buttons on our website are clicked most frequently and which products are viewed or purchased most often. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Meta-Pixel (formerly Facebook Pixel)
This website uses the Facebook/Meta pixel for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.
The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy ( https://de-de.facebook.com/about/privacy/ ). This allows Facebook to display advertisements on Facebook pages as well as on websites outside of Facebook. We, as the website operators, have no influence over this use of data.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. Our joint obligations are set out in a joint controllership agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of its products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .
You can find further information on protecting your privacy in Facebook’s data policy: https://de-de.facebook.com/about/privacy/ .
You can also deactivate the “Custom Audiences” remarketing feature in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate Facebook’s interest-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
Facebook Custom Audiences
We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, take advantage of our free or paid services, submit data to us, or interact with our company’s Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which Facebook can then use to display relevant advertising to you. Furthermore, your data can be used to define target groups (Lookalike Audiences).
Facebook processes this data as our data processor. Details can be found in Facebook’s Terms of Service: https://www.facebook.com/legal/terms/customaudience .
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
6. Plugins and Tools
Google Fonts (local hosting)
This website uses Google Fonts, provided by Google, for consistent font display. The Google Fonts are installed locally. No connection to Google servers is established.
Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de .
Google Maps
This page uses the Google Maps service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the purpose of consistent font display. When you access Google Maps, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
The use of Google Maps is in our legitimate interest in presenting our online services in an appealing manner and ensuring that the locations we specify on the website are easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .
For more information on how user data is handled, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is used to verify whether data entry on this website (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the visitor’s time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.
The data is stored and analyzed based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web services from abusive automated access and spam. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Zapier
We have integrated Zapier into this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter referred to as Zapier).
Zapier allows us to connect and synchronize various functionalities, databases, and tools with our website. This makes it possible, for example, to automatically share content we publish on our website on our social media channels or to export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various types of personal data.
The use of Zapier is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the most effective possible integration of the tools used. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://zapier.com/tos .
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
7. eCommerce and payment providers
Processing of customer and contract data
We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes. The legal basis for this is Article 6(1)(b) GDPR.
The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.
8. Audio and video conferences
Data processing
We use online conferencing tools, among other methods, to communicate with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference over the internet, your personal data will be collected and processed by us and the provider of the respective conferencing tool.
The conference tools collect all data that you provide/use to access the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, the start and end times of your participation, the number of participants, and other “contextual information” related to the communication process (metadata).
Furthermore, the tool provider processes all technical data necessary for handling online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.
If content is exchanged, uploaded, or otherwise made available within the tool, it will also be stored on the tool provider’s servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.
Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the respective provider’s company policy. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools, which we have listed below this text.
Purpose and legal basis
The conference tools are used to communicate with prospective or existing business partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of these tools serves to generally simplify and expedite communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Where consent has been requested, the use of the relevant tools is based on this consent; this consent can be revoked at any time with effect for the future.
Storage duration
The data we collect directly via video and conferencing tools will be deleted from our systems as soon as you request its deletion, withdraw your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.
We have no control over how long your data is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.
Conference tools used
We use the following conference tools:
zoom
We use Zoom . The provider of this service is Zoom Communications Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details regarding data processing can be found in Zoom’s privacy policy: https://zoom.us/de-de/privacy.html
Data transfers to the USA are based on the EU Commission’s standard contractual clauses. Details can be found here : https://zoom.us/de-de/privacy.html
Google Meet
We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details regarding data processing can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
9. Own services
Handling of applicant data
We offer you the opportunity to apply to us (e.g., by email, post, or via our online application form). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection law and all other legal provisions, and that your data will be treated with strict confidentiality.
Scope and purpose of data collection
When you submit an application to us, we process your associated personal data (e.g., contact and communication data, application documents, notes from job interviews, etc.) to the extent necessary for deciding whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) (initiation of an employment relationship), Article 6 Paragraph 1 Letter b of the GDPR (general contract initiation), and – if you have given your consent – Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time. Within our company, your personal data will only be shared with individuals involved in processing your application.
If your application is successful, the data you have submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Article 6 Paragraph 1 Letter b GDPR for the purpose of carrying out the employment relationship.
Data retention period
If we are unable to offer you a position, you decline a job offer, or you withdraw your application, we reserve the right to retain the data you submitted for up to six months from the conclusion of the application process (rejection or withdrawal of the application) based on our legitimate interests (Art. 6 para. 1 lit. f GDPR). After this period, the data will be deleted and any physical application documents destroyed. This retention serves, in particular, as evidence in the event of legal proceedings. If it becomes apparent that the data will be required after the six-month period (e.g., due to threatened or pending legal proceedings), deletion will only occur once the purpose for the extended retention no longer applies.
Longer storage may also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations preclude deletion.
Inclusion in the applicant pool
If we do not make you a job offer, we may be able to add you to our applicant pool. If you are added, all documents and information from your application will be transferred to the applicant pool so that we can contact you if suitable vacancies arise.
Inclusion in the applicant pool is based solely on your explicit consent (Art. 6 para. 1 lit. a GDPR). Providing this consent is voluntary and is not related to the current application process. You may withdraw your consent at any time. In this case, your data will be permanently deleted from the applicant pool, unless there are legal grounds for retention.
The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.
Our social media presence
Data processing by social networks
We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below. Social networks such as Facebook, Twitter, etc., can generally analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection. Specifically: If you are logged into your social media account and visit our social media page, the operator of the social media portal can associate this visit with your user account. Your personal data may also be collected even if you are not logged in or do not have an account with the respective social media portal. In this case, data collection occurs, for example, via cookies stored on your device or by recording your IP address. Using the data collected in this way, the operators of the social media portals can create user profiles that store your preferences and interests. This allows us to show you interest-based advertising both on and off the respective social media platform. If you have an account with the respective social network, this interest-based advertising can be displayed on all devices on which you are or have been logged in. Please also note that we cannot track all data processing activities on the social media platforms. Depending on the provider, the operators of the social media platforms may carry out further data processing activities. For details, please refer to the terms of use and privacy policies of the respective social media platforms.
Legal basis
Our social media presence is intended to ensure the broadest possible reach online. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) GDPR).
Responsible party and assertion of rights
When you visit one of our social media pages (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered by this visit. You can generally assert your rights (access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) against both us and the operator of the respective social media portal (e.g., Facebook). Please note that despite this joint responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our options are largely determined by the respective provider’s company policy.
Storage duration
The data we collect directly through our social media presence is deleted from our systems as soon as you request its deletion, withdraw your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions – in particular, retention periods – remain unaffected. We have no control over the storage duration of your data that is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g., in their privacy policy, see below).
Social networks in detail
We maintain a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as Meta). According to Meta, the collected data is also transferred to the USA and other third countries. We have entered into a joint controllership agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we and Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum .
You can adjust your advertising settings yourself in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads . Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 . Further details can be found in Facebook’s Privacy Policy: https://www.facebook.com/about/privacy/ .
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381 . Details on how they handle your personal data can be found in Instagram’s Privacy Policy: https://help.instagram.com/519522125107875 .